I'm Vamsi Krapa, a tech-driven strategist turned project manager blending software development roots with leadership in marketing automation and omnichannel execution.
10K+ Users Impacted • 4 Years Experience • 1 Major Launch
I started my career with a background in Computer Science, earning my Bachelor’s degree before moving into the IT industry. I began at Cognizant Technology Solutions, where I worked on web development and web analytics projects, gaining a strong technical foundation. From there, I transitioned into marketing technology, focusing on tools like Tealium iQ, GTM, and Customer Data Platforms (CDP) to support data-driven campaigns.
Later, at Indegene Private Limited, I advanced into roles that combined omnichannel CRM, CDP strategy, and marketing automation, supporting life sciences and healthcare clients across global markets. My work included designing customer journeys, optimizing digital campaigns, and ensuring GDPR compliance, which allowed me to bridge the gap between technology and marketing strategy.
This gradual shift from technical development to project management and digital marketing automation inspired me to pursue my Master’s in Project & Programme Management & Business Development at SKEMA Business School, Paris. Now based in Paris, I am actively seeking an internship opportunity in project management, digital marketing, or omnichannel strategy where I can apply both my technical expertise and management skills.
Resolved segmentation overlaps in Tealium AudienceStream to boost engagement. Collaborated across teams and improved retargeting performance by 10%.
Integrated NBA personalization into campaigns using CDPs. Helped scale engagement across key EU markets.
Developed custom connectors on Tealium, enabling real-time dashboards and faster business insights.
"Vamsi is a highly talented professional and exceptionally dedicated to the tasks he needs to deliver. I had the pleasure to work with him on multiple deliverables as part of the teams that I was managing. Vamsi stood out due to his very proactive attitude and outstanding commitment to deliver all tasks as close to perfection as possible. His solid technical understanding and his excellent adaptation skills made him one of the most reliable and trustworthy software engineers in the large team he was part of. Thank you Vamsi for all your hard work and excellent results you have delivered during the time we worked together!"
- Mihai Milea, Digital Strategy Manager"I had the pleasure of working with Vamsi on multiple high-stakes projects, where he consistently delivered exceptional results. His expertise in Data Analytics coupled with his problem-solving acumen and strategic mindset, was pivotal to our success. He excels in collaboration and mentorship, driving team cohesion and innovation. I highly recommend him for any future leadership or technical roles."
- Prakhar Dikshit, Salesforce CDP Specialist"I had the pleasure of working with Vamsi during our campaign development for the French market, where he served as a QA Tester. His expertise and dedication were instrumental in ensuring the success of our complex campaign. He demonstrated exceptional skills in testing and handling intricate aspects of our project with remarkable efficiency. His keen eye for detail and thorough approach ensured that our campaign ran smoothly and met the highest standards. One of the most impressive qualities of Vamsi was his availability and willingness to address any issues that arose. Whether it was a minor glitch or a significant challenge, he tackled each problem with a proactive and solution-oriented mindset. His ability to resolve issues promptly and effectively greatly contributed to the overall success of our project. In addition to his technical skills, Vamsi was a fantastic team player. His communication was clear and concise, and he worked collaboratively with other team members to achieve our common goals. His professionalism and positive attitude made him a valuable asset to our team.His expertise, problem-solving abilities, and dedication to quality make him an outstanding professional in his field."
- Jainapally Kalyani, Strategic InitiativesWhatsApp Encryption - A Research
Published in: International Journal of Recent Technology and Engineering (IJRTE)
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Email: vamsi.krapa@gmail.com
Phone: +33 7 44 97 24 57
LinkedIn: linkedin.com/in/vamsikrapa