Transforming Data into Strategic Marketing Success
MSc Project Management Student at SKEMA Business School
4+ Years in Digital Transformation · Certified Scrum & Agile Professional
Final-year MSc student in Project Management for Business Development at SKEMA Business School with 4 years of experience in consulting support, digital transformation, and marketing operations.
Proven success in project planning, performance monitoring, client collaboration, and tool development. Passionate about working in purpose-driven, team-centric, and non-hierarchical environments.
Digital Transformation & Marketing Operations
Scrum, Agile & Green Project Management
English, Telugu, Hindi, Tamil, French
Directed resolution of segmentation overlaps in Tealium AudienceStream; spearheaded personalized, data-driven campaigns. Led cross-functional teams to optimize customer data platforms and marketing automation workflows.
Ensured accurate user behavior data capture; implemented customer targeting strategies using modern MarTech stacks. Developed solutions for multi-channel campaign orchestration and analytics.
Trained on Selenium; automated user selection functionality for Zigwheels web application. Gained foundational experience in test automation and web development.
Tealium AudienceStream Optimization
Resolved segmentation overlaps and optimized workflow logic for improved audience targeting and campaign performance.
NBA Campaign Integration
Integrated Next Best Action (NBA) strategies with CDPs for personalized campaigns driving customer engagement.
Global Datahub Modernization
Developed custom connectors and modernized infrastructure for real-time data visualization and analytics.
Omnichannel Campaign Orchestration
Led end-to-end execution across marketing, sales, and creative departments for seamless omnichannel campaigns.
Things I build for fun — experiments, games, and creative side projects.
A top-down circuit racer with Catmull-Rom spline track generation, physics-based driving with grip mechanics, and a 60-second challenge.
Classic block-stacking puzzle with 7-bag randomizer, ghost piece preview, wall kicks, level progression, and full mobile touch controls.
SKEMA Business School
Portfolio Management, Risk Management, AI in Project Management, Sustainability.
Sathyabama Institute of Science and Technology
International Journal of Recent Technology and Engineering (IJRTE)
Published research paper on encryption methodologies used in messaging platforms.
Open to remote consulting, project management internships, and digital marketing roles.